About us:

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Irish Taylor consists of a team of consultants who provide efficiency to businesses with innovative technology solutions. We are mindful of our client’s needs for prompt, well-informed, and innovative advice. We have a presence in Australia, India, and the USA. You are encouraged to read more about us at https://irishtaylor.com before you apply and before your interview if you are selected.

Read more about us at https://www.linkedin.com/company/irish-taylor-co/ and read more about our social media campaigns at https://www.instagram.com/irishtaylor.co/ follow us to keep informed of our offerings.

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Job description

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· Research advertising trends and competitors’ pricing and products

· Execute projects with the team to create content

· Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.

· Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

· Create reports on the growth and analytics of campaigns

· Work with outside vendors to supplement the work as needed

· Research advertising trends, competitors’ pricing and products

· Decide on appropriate placement of ads

· Determine what content will reach customers

· Develop projects to create content

· Publish digital marketing content online

· Implement email marketing campaigns

· Measure digital traffic

· Monitor social media and Google Analytics

· Optimize paid advertising campaigns using SEO and other tools

· Report on the growth and analytics of campaigns to stakeholders

· Scale campaigns to maximize ROI

· Monitor project status and budget

· Conduct market research to inform campaigns

· Brainstorm and implement experiments and conversion tests

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Requirements:

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· Proven experience as a digital marketing specialist in managing luxury brands online

· Experience in driving traffic to an e-commerce site and converting visitors to customers

· Expert in SEO, and online sales via Social Media, Brand management, publicity, and promotion

· Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods for a luxury brand

· Excellent Customer service skills, and a service oriented mentality

· Demonstrable experience in marketing data analytics and tools

· Solid computer skills, including Microsoft Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)

· Expert in Canva for social media posts, reels, and design

· Knowledge of Hootsuite, Graphic and video design software such as Photoshop and After effects

· Knowledge of web development tools (e.g. Dreamweaver) desired

· Well-organized and detail-oriented

· Exceptional communication and writing skills

· Commercial awareness partnered with a creative mind

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Location: Bangalore, Mumbai, Delhi and Madurai

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Shift type: US shift time

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Job type: Full-time

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Experience required: 4 plus years

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READ THE JOB DESCRIPTION CAREFULLY. DO NOT APPLY IF YOU DO NOT HAVE THE ABOVE EXPERIENCE. IRISH TAYLOR HAS A STRICT SCREENING, INTERVIEW, AND ONBOARDING PROCESS.