Digital space is a vast landscape with endless horizons to explore and, if monetized rightly, can take your venture to sky-high heights. Nowadays, we have several social media platforms to pick from and get started with, and then start utilising the space for advertising our unicorn content to build businesses.
The main reason why social media holds the potential to garner attention from the right set of audiences is because of its user base, and that is why social media engagement is a vital aspect of brand growth. Engagement on these channels builds your customer relationships for a firm brand presence. Message your organisation directly or engage with your social media posts through likes and comments. This gives an immediate opportunity to get to know your customer's behavior, wants and needs, and how to serve them.
Building a brand with unique, engaging visuals
I am not sure if you know that Facebook posts with graphics or images get over 2.2 times more engagement than those without them, and tweets with images receive 17.5% more clicks and 148% more retweets than tweets without images.
Why did we start with that? Just to emphasise the importance of creativity in the digital space.
Two things should be kept in mind when it comes to social media. First, use visuals to increase engagement, and second, create unicorn content to gauge the interest of your brand’s consumer base. These two pointers can definitely help you stand out and enhance your engagement across your desired channels. Graphic design tools like Canva, Figma, and Adobe Suite are all custom design platforms that can provide you with space to create your unique and personalised content.
On this date, almost every giant’s social media marketing team is dancing with the diverse benefits of Canva. From a zillion templates to countless graphics, Canva lets your creative flexibility flow while designing your visual content. It doesn’t matter if you’re nave to designing or a pro, Canva is a great tool that accommodates every level of skillset.
Let’s dive deeper into what makes a visual stand out.
Any sort of visual content you create should particularly be relevant to your brand’s vision. We cannot just post an image because it’s catchy. Instead, we have to be considerate if the aesthetics of your content align with your brand vision and deliver to your target audience. Something like a visual, when built from scratch, gives a personal touch that shows your brand adheres to quality. Visuals have, over the years, reduced the need to throw a lot of text at your customers. Nobody has enough time to stop by and read a 160-page brochure or an e-pdf. And eventually, you end up failing at garnering consumer attention for your brand. Personalized brand visuals drive readers to spend a minute more on your page, engage, and maybe even share your post on their feed.
Interact with your followers
Shifting our focus to the brand’s consumer base, associating straightforwardly with your crowd fuels further commitment by showing you're focused on grasping your customers’ needs, requirements, and needs. Interacting directly through comments and tags on your channels proves that you’re paying ample attention and will help build brand trust as well as potential followers will see your worth.
Why CTA?
Calls to action (CTA) have become a must-have when advertising on social media. At the same time, encouraging readers to comment, like, and share your posts with peers, colleagues, batchmates, etc. holds great potential to expand your brand’s outreach. Engagement on social media is important, but how do you measure it? Use various insights tools to see how and where your audience is most engaged. This can assist in progressively directing your social media strategy.
Consumer insights in 2022: Trends
As social media popularity grows — its global user base peaked at 3.7 billion in 2021 — businesses are not only focusing on engaging with such a massive social media base, but also asking questions about social media trends in 2022. These surveys and questionnaires are utilised by brands and their marketing teams to devise better and more innovative advertising strategies. The last two years have seen a major shift in the branding strategies of multiple businesses to increase their product sales and services. A huge chunk of this makeover took place over social media.
Furthermore, gaining insights into expectations of brands worldwide in 2022 and beyond, HubSpot's study surveyed more than 1,000 marketing professionals to gain knowledge on which trends B2B and B2C businesses will leverage in 2022.
Out of every other social media platform out there, TikTok has witnessed growth at a very fast pace. Instead, to start with, the brand name 'TikTok' saw a 62% increase in mentions and tags year-over-year during the initial months of 2021 and stood out as the first non-Facebook app to reach 3 million global downloads. When you have such good statistics and opportunities for growth, brands automatically get attracted to making the most of it. With fast growth, it's easy to assume it's a fad — but that doesn't seem to be the case here. As per HubSpot's social team, TikTok as a social media space offers unicorns opportunities to interact directly with consumers. Well, brands like the NBA and Dunkin' are already utilising the privileges of TikTok’s digital space to reach new audiences.
In an interview, Ben Jeffries, CEO of Influencer.com, mentioned that "in 2020, TikTok was the world's most downloaded app and, with more and more consumers choosing to use the creative and humorous entertainment platform, brands are waking up to the opportunity to capture a new audience and showcase their brand personality."
Customers are prioritised by businesses: Number one social media goal
Most brands and their social media strategies were observed to have three primary goals: advertising products/services (35%), increasing brand awareness/reaching new audiences (34%), and increasing revenue/sales (34%). (Per HubSpot)
Social media’s dynamic trends observed that 76% of marketers say that their primary targets will change in 2022. As we all head into 2022, the majority of marketers focus on the following:
Magnifying brand awareness or outreach to new audiences
Fostering relationships with customers or building brand loyalty
modifies and improves customer service and retention.
During the pandemic, most consumers needed to shift to an online-first purchasing experience.
As we head into 2022, it is fair enough on brands’ behalf to contemplate how they can convert social media users to their potential customers, build deeper relationships with contemporary audiences, and modify customer service to lock in long-term customer trust and faith in the brand.
Conclusion
Bringing these inferences from the above-discussed trends into action will help your brand build a better and stronger social media presence. Your followers need to be directed towards your brand visionary for maximum retention, which will gradually help point your social media strategy in the right direction.
Trying to grasp what platforms to use and how they will turn out to act in your brand’s favor is almost a crucial fundamental of brand building. Devising such social media strategies will help your brand engage directly with your target audience, letting your brand and your unique content stand out. Similarly, getting involved directly with your followers shows your brand’s commitment and consideration towards your consumer base.
Do you want to stay engaged and connected to your customers through social media?
Bring your brand to life on social media with Irish Taylor’s Social Media Marketing services. Maximise your reach and amplify the existing engagement. Our social media marketing service can help you stay ahead of the curve by creating content tailored to your customer base, increasing engagement and driving success for your business. Let us help you get the results you need and stand out in today's competitive digital landscape.
Comments