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Need for the right social media platform for any business

Updated: Aug 24, 2023

The internet has undergone a major transformation due to social media in recent years. You now need to pick the platforms that are best for your target audience, rather than just maintain an active presence on all of them. Each type of business is unique; some are B2B and some are B2C. Therefore, social media sites must be decided upon. It becomes crucial to pick the appropriate platform for a certain niche and audience. Each platform caters to a distinct clientele with distinct needs. Depending on the platform, content may also change. As well as some smaller or more specialised social networks, there are several very large social media platforms that can be really beneficial for your company. There are millions of users and followers on large sites like Facebook and YouTube. This means that existing and future consumers are likely to participate in these huge networks. As a result, targeting specific social media sites/platforms is crucial for reaching a niche audience.


Facebook

With more than 2.89 billion monthly active users, Facebook is the first social network to surpass one billion registered accounts. Facebook has the lowest popularity among women between the ages of 16 and 24; only 7.3% of the women surveyed said it was their favourite social media site.


Instagram

In April 2022, 31% of the global Instagram audience was between the ages of 25 and 34. The fact that over two-thirds of all Instagram audiences were 34 years old or younger makes the site very appealing to marketers.


LinkedIn

In the United States, 31% of LinkedIn users were between the ages of 30 and 39 as of December 2022, while 23% were between the ages of 40 and 49. Additionally, the 18 to 29 age group accounted for nearly one in five U.S. users.


Twitter

As of December 2022, there were more than 368 million active users on Twitter every month. According to projections, this number will drop to almost 335 million by 2024, a drop of about 5% from 2022.


YouTube

According to predictions, there will be 346 million more users on YouTube overall between 2022 and 2028 (an increase of 44.05 percent).5 As of April 2022, male users between the ages of 25 and 34 made up approximately 12% of the global YouTube audience, while female users between those ages made up about 9%.


It's critical to pick the best social media platform for marketing. The platform you choose will target various groups of your potential clients in addition to reaching a larger audience. When selecting a platform, consider the channels your target audience uses so you can reach them in the most efficient way possible. Additionally, each platform provides distinct chances for creative content to be shared in the most channel-appropriate ways. To make sure your efforts are yielding worthwhile results, learn how to measure your performance across each social media network when evaluating the various platforms.




With the right social media platform, you can showcase your products or services to an entire new pool of potential customers and get in front of your target audience. Leverage the power of these platforms to stay top of mind with existing customers and also acquire new ones with ease. Irish Taylor can help you identify and engage with the right social media platforms for your business with our Social Media Marketing and SEO services. To begin, get in touch with us.



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